$40M wholesale brand
Moving off checkout-script apps to native Shopify B2B and Functions lifted reorder rate and cut app spend.
+31%
B2B reorder rate
Where they started
A wholesale brand ran net-terms and tiered pricing through a stack of fragile checkout apps that broke on every Shopify update and couldn't scale to new catalogs.
What we did
check_circleMigrated to native Shopify B2B with company profiles, catalogs, and price lists.
check_circleReplaced three checkout-script apps with custom Shopify Functions for discounts and shipping.
check_circleBuilt a reorder flow that cut a 12-step process down to 3.
Timeline
7 weeks
Team
1 Plus developer, 1 backend engineer, 1 QA
Before and after
Reorder rate
22%arrow_forward29%
Monthly app spend
$1,900arrow_forward$0
Checkout errors
1.4%arrow_forward0.2%
“Native B2B plus Functions replaced a stack we were terrified of. Reorders are up and nothing breaks on Shopify updates anymore.”
Rebecca Stein
COO
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