$8M ARR fashion DTC
A fast-growing apparel brand replatformed to a custom OS 2.0 theme, lifting mobile conversion and cutting page-load time in half.
+42%
Conversion rate
Where they started
The brand's legacy theme was a decade of app installs deep. Mobile LCP sat at 4.1 seconds, the PDP buried the add-to-cart, and every campaign change needed a developer.
What we did
check_circleRebuilt the storefront as a custom Online Store 2.0 theme with section groups the marketing team controls directly.
check_circleCut third-party scripts from 34 to 11 and moved critical CSS inline for a faster first paint.
check_circleRedesigned the product page around a sticky add-to-cart and a lighter media gallery.
Timeline
5 weeks
Team
1 Liquid specialist, 1 QA lead
Before and after
Mobile LCP
4.1sarrow_forward1.3s
Conversion rate
1.9%arrow_forward2.7%
Third-party scripts
34arrow_forward11
“Our team ships campaigns without waiting on a developer now, and the store is genuinely fast. It paid for itself in a quarter.”
Alexis Monroe
VP Ecommerce
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