DTC electronics brand
A headless Hydrogen + Oxygen build gave an electronics brand a sub-second storefront and a bespoke configurator.
0.9s
LCP at launch
Where they started
The brand needed a product configurator and content experiences a theme couldn't express — but their previous headless attempt had tanked SEO and blown the budget.
What we did
check_circleBuilt a Hydrogen storefront on Oxygen with streaming SSR and per-PR preview environments.
check_circleEnforced a 1.2s LCP budget in CI so performance couldn't regress silently.
check_circleShipped a 1:1 redirect map and structured data to hold rankings through cutover.
Timeline
8 weeks
Team
2 Hydrogen developers, 1 QA lead
Before and after
LCP
3.4sarrow_forward0.9s
Organic traffic (30d)
baselinearrow_forward+6%
Configurator completion
n/aarrow_forward38%
“This is the headless build we should have done the first time. Fast, maintainable, and our rankings never dipped.”
Daniel Okafor
Head of Digital
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