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Beauty & cosmetics brand

A focused Core Web Vitals engagement recovered lost mobile sessions for a high-traffic beauty brand.

3.4s → 1.2s

LCP

Where they started

Paid traffic was landing on a 3.4-second storefront, and the brand was bleeding an estimated 11% of mobile sessions before the page even rendered.

What we did

check_circleAudited field and lab data to isolate the real LCP culprits — hero imagery and a review widget.
check_circleImplemented responsive images, deferred non-critical scripts, and fixed layout shift on the PDP.
check_circleInstalled a performance budget and monitoring to prevent regressions.

Timeline

4 weeks

Team

1 performance engineer

Before and after

LCP

3.4sarrow_forward1.2s

CLS

0.21arrow_forward0.02

Mobile sessions

baselinearrow_forward+11%
They showed us exactly what was slow and fixed it with receipts. Our paid traffic finally converts like it should.

Nina Alvarez

Growth Lead

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