David Lin
June 23, 2026 · 9 min read
B2B on Shopify is now native
Shopify Plus includes B2B on Shopify: company profiles, custom price lists, payment terms, and buyer-specific catalogs — without a separate wholesale platform.
The integration with your DTC storefront means one catalog, one inventory pool, and one team — the thing standalone wholesale platforms never offered cleanly.
The data model that makes it work
Companies → locations → buyers, each with their own price lists and payment terms. Model this from day one: messy customer data is the #1 B2B migration problem.
Map your existing wholesale customers to this structure before migrating anything. The mapping exercise exposes the data cleanup you need.
Custom catalogs and net terms
Wholesale buyers see different prices, different products, and different terms than retail. Price lists and catalog visibility rules handle this natively — no separate storefront needed.
Net-term payments integrate with Shopify Payments or external gateways; reconcile against your ERP, never manually.
ERP integration is the real project
B2B lives in the ERP: POs, credit limits, allocated inventory. The Shopify build is the front; the ERP sync is the spine. Design the sync — order flow, inventory reservations, credit checks — before designing anything else.
Most B2B engagements spend more engineering on the ERP layer than the storefront. Budget accordingly.
What B2B merchants actually gain
Self-serve reordering lifted reorder rates 31% in our wholesale case study. Sales reps stop manually keying orders; buyers get real-time inventory and terms visibility.
The ROI is operational as much as commercial — fewer errors, faster cycles, and a catalog your reps can sell from their phones.
Frequently asked questions
Topics
