DL
David Lin
May 6, 2026 · 11 min read
The redirect map is the whole game
Most migration disasters are SEO disasters. A complete old-to-new 301 redirect map is the single most important deliverable — treat it as such.
Crawl the old site, map every indexed URL to its new home, and validate the redirects on staging before cutover.
Migrate the model, not just the data
A 1:1 data dump carries over years of mess. Use the migration to rebuild a clean taxonomy with Metaobjects and sensible variants.
Validate products, customers, and orders with reconciliation reports you can audit — not a vibe check.
Topics
shopify migrationdata migrationseo during migration
