MK
Marcus Klein
April 8, 2026 · 8 min read
Merchandising is the whole job
Fashion lives and dies on merchandising flexibility. Build on Online Store 2.0 sections so your team can restyle collections and drops without a developer in the loop.
Fast, editorial PDPs with clean media galleries convert better than feature-stuffed pages.
Keep the stack lean
Every review, upsell, and personalization app costs milliseconds. For apparel, speed and a tight size/fit experience beat a bloated app stack every time.
Measure the conversion impact of each app before you keep it.
Topics
fashion ecommerceapparel storeshopify theme
